Arteric Announces Promotions Within Software and Web Development and Quality Assurance Teams

Arteric develops websites, mobile apps, and Web applications designed to work everywhere, every time. Pursuing software perfection requires talented professionals who constantly enhance their skills and demonstrate exceptional passion for their work. Defect-free software also requires that programmers and QA test engineers provide input throughout the project life cycle to ensure that software is developed with maximum efficiency, provides a delightful user experience, and delivers exceptional performance.

These promotions reflect success across all these areas.

The combination of technical expertise, commitment to perfection, and love of exploration that our projects demand is a very rare commodity. We’ve spent years testing and refining our recruiting process, which eliminates most candidates because they simply cannot meet our standards. When we find the right people, we work hard to keep them inspired and growing. We accomplish this through pursuing and winning complex, inspiring projects and maintaining exceptional operational tempo.

I’m extremely proud of our team and what they’ve accomplished. A review of the some of the work that they’ve produced for our clients explains why. Their creativity and dedication have produced award-winning work for our partners and accolades from our clients.

Our director of technology, Jon Fisher, sums up it this way, and I agree wholeheartedly. “This team is core to Arteric’s continued success. Their knowledge, dedication, and focus enable us to deliver quality projects on time and on budget. This depth of in-house development expertise focus on quality enable us to consistently outperform the competition.”

Software and Web development team

Arteric’s growth has placed increased demands on the software development team. To ensure maximum team efficiency and effectiveness, Jeff Knight and Lloyd McGarrigal were named software development managers. In these roles, these veteran developers, both recognized for the depth and breadth of their expertise, provide technical guidance to their colleagues and strategic insights into new and ongoing projects.

Jeff Knight, promoted to software development managerJeff’s exceptional expertise across a broad array of programming technologies enables him to deliver impeccable work remarkably fast — and he shares his secrets with everyone he mentors.


Lloyd McGarrigal, promoted to software development manager

In addition to providing technical guidance to the development team, Lloyd leads the effort to define the technical scopes of work for new projects, selecting the development platform, and devising the development strategy.


Rob Szpila, promoted to senior front-end developerRob Szpila, a Web designer and developer for more than a decade, was promoted to senior front-end developer. Rob is highly regarded by colleagues for his industriousness and ability to calmly find solutions to the most vexing design and development challenges.

Anthony Outeiral was promoted from PHP developer to software developer. Anthony is recognized for his WordPress expertise and his skills in developing the back-end technology that manages websites. At an agency that insists on delivering exceptional quality no matter what, Anthony is known for his commitment to supporting the team and ensuring that the agency delivers.

Joe Roxbury, promoted to developerJoe Roxbury, formerly a junior developer, is promoted to software developer. Joe’s quote, “If I’m not learning, I’m not happy” explains his success at developing projects that require novel programming strategy and tactics. Senior staff point out Joe’s comfort tackling unique challenges.

John Roman, promoted to junior DevOps engineerJohn Roman was promoted to junior DevOps engineer after excelling quickly as a junior developer. John is on the DevOps team, which supports Arteric’s advanced Amazon Web Services (AWS) capabilities that enable Arteric to deliver at scale for biotechnology and pharmaceutical customers. Arteric delivers Web content in 35 countries and 28 languages, leveraging multiple availability zones to support data privacy and performance requirements globally. In 2016, Arteric delivered more than 200 deployments. DevOps is the specialty area that’s essential to successfully deploying websites and enterprise Web applications. This discipline demands skill across systems administration, software development, and server management. John has proven his value in this complex area and will work with the team to continue to grow this core capability.

QA Team

Quality assurance plays such a critical role at Arteric that the team’s workstations are located immediately next to the president’s office. Relentless QA has been Arteric’s hallmark since its inception.

Kevin Braybon’s promotion to senior QA tester further enhances the QA program. Kevin’s world-class mastery of test development was honed during his nearly three decades of experience in hardware and software QA in healthcare and other industries. Kevin drives the continual improvement in QA process and outcomes that Arteric has experienced since he joined. Kevin is curious and focused. He brings a level of delight to his work that ensures that the team around him is inspired and continues to search for bugs and flaws.  When called upon for special projects, Kevin delivers every time with sage and insightful recommendations that are integrated into Arteric’s business practices and future projects.

Melissa Gavilanes, promoted to quality assurance analystMelissa Gavilanes’s enthusiasm for QA and the endless hours she commits to ensuring that software is defect-free explain her rapid promotion to QA analyst. Melissa demonstrates extraordinary attention to detail. She pairs this quality with the ability to apply that focus over long periods of time. Ms. Gavilanes contributed to the successful delivery of more than 200 releases in the past year. She collaborated with the QA team to develop and continuously adopt enhancements to the QA process, ensuring a rise in quality metrics as Arteric’s volume and operational tempo increased.

Only the best work on your campaigns

Arteric is a digital healthcare marketing agency built on a foundation of technology expertise. These promotions are part of a talent-development program that enables Arteric to develop the planet’s most thoroughly conceived, meticulously developed, and brutally tested websites, mobile apps and Web applications. Contact us at 201.558.9910 to put Arteric’s passion for digital marketing excellence to work for your brand.

Lloyd McGarrigal Promoted to Software Development Manager

Arteric, a digital healthcare marketing agency that fuses exceptional software development skill with healthcare marketing expertise to help brands connect patients, caregivers, and healthcare professionals with the health information and tools that patients need to live longer, healthier lives, is proud to announce the promotion of Lloyd McGarrigal to software development manager.

Mr. McGarrigal plays critical roles across the entire development cycle for the websites, mobile apps, and Web applications that Arteric produces. At a project’s onset, Mr. McGarrigal collaborates with the client services team and the project management team to define the technical scope of work, selecting the platform and devising the development strategy. This means analyzing a clients’ immediate technical needs for their current information technology ecosystem, as well as anticipating the inevitable changes for the coming years.

During the development phase, Mr. McGarrigal ensures that Arteric’s programming team operates at maximum efficiency to deliver a defect-free product on time and on budget.

“Exceptional software development managers are masters of multiple disciplines beyond programming: project definition and planning, process control, and technical communication with digital experts and novices internally and on the client side,” states Hans Kaspersetz, Arteric’s president and co-founder. “An uncanny ability to simplify the complex and unwavering attention to detail is critical to deliver software that works everywhere and every time. With his broad experience, relentless pursuit of detail, and uncompromising quest to do things right, Lloyd sets up projects to succeed and effectively drives them to launch.”

Mr. McGarrigal is exceptionally skilled at wrangling continually evolving technologies while remaining focused on the big picture. This trait is essential for digital marketing teams and comes naturally to an endlessly curious, lifelong learner. When not voraciously consuming books on psychology, philosophy, economics, and cultural anthropology, Mr. McGarrigal is a frequent student and occasional teacher at programming workshops and conferences.

Jon Fisher, Arteric’s director of technology, adds, “Lloyd’s ability to understand the goals and strategy behind a given tactic allows us to efficiently discuss requirements, agree on the approach, and get the team started on the right track.”

Mr. McGarrigal summarizes his time at Arteric this way. “Growing professionally as Arteric expands has been very rewarding. The Arteric environment fosters open minds, honest opinions, and a relentless pursuit to do things right, without compromise. I couldn’t do it any other way.”

Heather Eckhaus Promoted to Group Account Director

Arteric, a digital healthcare marketing agency that fuses exceptional software development skill with healthcare marketing expertise to help brands connect patients, caregivers, and healthcare professionals with the health information and tools that patients need to live longer, healthier lives is proud to announce the promotion of Heather Eckhaus to Group Account Director.

For more than a decade, Ms. Eckhaus’s digital-first approach has helped clients such as Celgene, Moberg Pharma, J&J, UCB, GlaxoSmithKline and BMS conceive and launch successful multichannel marketing campaigns on time and on budget. Whatever the therapeutic or product area —oncology, immunology, infectious disease, medical devices, Rx or OTC, Ms. Eckhaus formed strong partnerships with all her clients.

Ms. Eckhaus explains. ”It’s essential to put in the time in to learn about a clients’ specific needs, including the organization’s culture, business objectives, past successes and challenges, and the nature of the consumer and competitive environment. I draw from experience, but always craft individualized, strategic recommendations and tactics that align with my client’s specific situation.”

Sean Carr, vice president, account director, shares his thoughts. “Heather has been a great member of the Arteric team. She’s brought invaluable experience and insight to Arteric. Her energy and passion have been instrumental in growing our portfolio and I couldn’t imagine where we would be without her.”

Ms. Eckhaus’s promotion after joining Arteric in February 2016 reflects her impact on strengthening and expanding Arteric’s client base. Arteric president Hans Kaspersetz adds, “Heather inspires confidence from her clients with a friendly, professional approach and a laser-sharp ability to quickly identify what REALLY matters to the success of a digital healthcare marketing project.” Mr. Kaspersetz continues. “At Arteric, everything we do is by design. Heather’s client-centric vision helps ensure that what we develop is what the client truly needs.”

Regarding her time at Arteric, Ms. Eckhaus shares, “It’s an exciting time at Arteric. With several new business wins, strong, long-standing client relationships and innovative, challenging work, I’m thrilled to be a member of the senior account team.”

Arteric Welcomes Kristen Giordano as Interactive Art Director

Arteric (, a digital healthcare marketing agency that fuses exceptional software development skill with healthcare marketing expertise to help brands connect patients, caregivers and healthcare professionals with the health information and tools that enable patients to live longer, healthier lives is pleased to announce that Kristen Giordano has joined Arteric’s Creative Services team as an Interactive Art Director.

A graduate of New York’s School of Visual Arts, Kristen has helped transform strategic vision into award-winning websites, physician portals, interactive training materials and print materials for consumer and healthcare professional audiences. During Kristen’s near decade of increasing responsibility with Ogilvy CommonHealth, she created multichannel campaign assets that helped build and launch multiple brands, among them, Bydureon®(AstraZeneca), Skula®(Bayer), Xarelto®and Yondelis®(Janssen) and Flonase®(GSK).

“Competition is fierce for creative talent with a proven track record of exceptional design and UX (user experience design) skill applied to healthcare campaigns.” states Hans Kaspersetz, co-founder and president of Arteric. “Adding Kristen’s top-tier agency experience to our expanding Creative Services team further enhances our ability to create transformative experiences for our client’s healthcare brands and campaigns.”

Arteric’s Creative Director, Ross O’Shea, who worked previously with Ms. Giordano at Ogilvy CommonHealth, adds, “We’re very excited to have Kristen join the team. Her work ethic is like no other, and her exemplary design and user experience skill is already creating unique, transformative experiences for our clients.”

Mr. Kaspersetz adds, “Arteric’s mission is to help clients explore the boundaries of what’s possible. To do that, we search for people who aren’t afraid to step up, propose what hasn’t been done before and then find a way to make that happen. Kristen’s track record highlights her ability to do just that.”

Bydureon is a trademark of AstraZeneca Pharmaceuticals LP
Skyla are trademarks of Bayer Pharmaceuticals
Yondellis and Xarelto are trademarks of Janssen Pharmaceuticals, Inc.
Flonase is a trademark of GSK