Arteric, a digital healthcare marketing agency that fuses exceptional software development skill with healthcare marketing expertise to help brands connect patients, caregivers and healthcare professionals with the health information and tools they need to enable patients to live longer, healthier lives is pleased to announce that Nicole Ventura has joined the client services group as an account executive.
As an account executive and a project manager before joining Arteric, Nicole solved complex marketing challenges for Boehringer Ingelheim, GlaxoSmithKline, Vertex Pharmaceuticals, Johnson & Johnson, Valeant Pharmaceuticals International, and AstraZeneca. Nicole has helped new and established brands launch a broad array of digital marketing tactics, including websites and interactive training programs for key opinion leaders and sales teams. Nicole has organized and managed medical meetings and healthcare advisory boards.
Sean Carr, vice president, account director, states, “Nicole’s combination of account and project management experience benefits clients from project concept to completion. Nicole has the ability to work with brand teams and partner agencies to define a project’s goals and conceive its strategy. She also knows what it takes to get to launch without delays or budget overages.”
Hans Kaspersetz, co-founder and president of Arteric, adds, “As our responsibilities grow with our clients, our client services group must grow as well. We are the digital launch partner for multiple upcoming therapeutic product launches;thus,we need to expand our team’s capabilities and capacity. Nicole is the ideal addition; her experience and personality are perfectly suited to creating life-changing experiences for our target audiences. Nicole’s objective is simple —have the client fall in love with every project that she delivers. To use her own words, ‘I don’t stand behind my projects. I stand in front.’”
Arteric is a digital marketing agency built on a foundation of technology expertise —software engineering, search engine optimization and search engine marketing. Arteric develops the strategy and the software —Websites, mobile apps, and Web applications—that drive pharmaceutical and biotechnology digital marketing campaigns and connect the public and healthcare professionals with information about life-changing therapies, technologies and devices.