Arteric Sponsors Digital Pharma West

Arteric, a digital healthcare marketing agency that fuses exceptional software development skill with healthcare marketing expertise to help brands connect patients, caregivers, and healthcare professionals with the health information and tools that patients need to live longer, healthier lives announced today that they will again be a major sponsor for the 2017 Digital Pharma West Conference taking place in San Francisco from June 13 to June 15.

Digital Pharma West is one of the healthcare industry’s most eagerly anticipated events. Thought leaders from pharmaceutical, biotechnology, and medical device companies meet with their counterparts from the strategic marketing and marketing technology companies that support their efforts to engage patients and healthcare providers. Representatives from academia and government healthcare offices join these groups to discuss the spectrum of opportunities and challenges that digital technology creates in the healthcare space

Jayson Mercado, head of digital events for ExL Events and lead organizer for Digital Pharma West comments. “We’re happy and lucky to partner with Arteric annually on our Digital Pharma events. Whether it’s how to integrate new technologies, improve patient and HCP communications, or strengthen broader digital strategy, they have their finger on the pulse of the topics being discussed at our conferences. As a digital agency with a deep roster of life science clients, they can weigh in on many of the issues being discussed from multiple perspectives.”

Digital Pharma West is the largest healthcare digital marketing conference on the West Coast, yet is highly regarded for its intimate environment that cultivates frequent, highly productive conversations between attendees from every aspect of pharma development and healthcare marketing. “Arteric’s mission revolves around connecting patients and healthcare providers with life-saving and life-enhancing information — which aligns perfectly with the broad collection of speakers and thought leaders who attend.” states Hans Kaspersetz, Arteric’s president and co-founder. “The opportunity to connect with a broad array of commercial pharma and biotech leaders provides invaluable insight that I can take back and integrate into our client work.”

Attendees will have much to discuss — the comprehensive agenda includes strategy and tactics that affect every stage of the pharma product life cycle and the patient journey. Topics include delivering an end-to-end digital experience for customers and end users, assessing omnichannel user experience, driving digital transformation, and content development technologies. In addition, social media strategy, tactics and technology will be discussed in a separate full-day session.

Mr. Kaspersetz continues, “The variety of topics and the ease of connecting with thought leaders working through challenges similar to those facing our clients creates a tremendous learning opportunity for our team. Meetings like this, Digital Pharma West in particular, give us a sense of what’s being talked about, and more importantly, why it’s being discussed.”

Learn more about Digital Pharma West

Arteric Welcomes Kristen Giordano as Interactive Art Director

Arteric (http://arteric.com), a digital healthcare marketing agency that fuses exceptional software development skill with healthcare marketing expertise to help brands connect patients, caregivers and healthcare professionals with the health information and tools that enable patients to live longer, healthier lives is pleased to announce that Kristen Giordano has joined Arteric’s Creative Services team as an Interactive Art Director.

A graduate of New York’s School of Visual Arts, Kristen has helped transform strategic vision into award-winning websites, physician portals, interactive training materials and print materials for consumer and healthcare professional audiences. During Kristen’s near decade of increasing responsibility with Ogilvy CommonHealth, she created multichannel campaign assets that helped build and launch multiple brands, among them, Bydureon®(AstraZeneca), Skula®(Bayer), Xarelto®and Yondelis®(Janssen) and Flonase®(GSK).

“Competition is fierce for creative talent with a proven track record of exceptional design and UX (user experience design) skill applied to healthcare campaigns.” states Hans Kaspersetz, co-founder and president of Arteric. “Adding Kristen’s top-tier agency experience to our expanding Creative Services team further enhances our ability to create transformative experiences for our client’s healthcare brands and campaigns.”

Arteric’s Creative Director, Ross O’Shea, who worked previously with Ms. Giordano at Ogilvy CommonHealth, adds, “We’re very excited to have Kristen join the team. Her work ethic is like no other, and her exemplary design and user experience skill is already creating unique, transformative experiences for our clients.”

Mr. Kaspersetz adds, “Arteric’s mission is to help clients explore the boundaries of what’s possible. To do that, we search for people who aren’t afraid to step up, propose what hasn’t been done before and then find a way to make that happen. Kristen’s track record highlights her ability to do just that.”

Bydureon is a trademark of AstraZeneca Pharmaceuticals LP
Skyla are trademarks of Bayer Pharmaceuticals
Yondellis and Xarelto are trademarks of Janssen Pharmaceuticals, Inc.
Flonase is a trademark of GSK

ARTERIC APPOINTS NEW DIRECTOR OF TECHNOLOGY

Fast-growing pharmaceutical and biotechnology digital agency broadens its digital healthcare capabilities with 15-year veteran.

Summit, NJ (PR.com)- Arteric (http://arteric.com) is pleased to announce that Jon Fisher has joined the company as its new Director of Technology. Jon has worked in technology and digital marketing for 15 years and has spent the past 9 years working in a healthcare marketing agency.

Jon has played a key role in the development of digital strategy for multiple pharmaceutical companies, including Gilead, Astra Zeneca, Boehringer Ingelheim, Celgene, Alkermes, Biogen, Abbott, and others across many brands, from pre-launch to full promotional launch.

Jon is well versed in the development of Web sites, customer relationship management programs, mobile apps, e-commerce sites, and digital tactics across the board. Jon is always looking for innovative yet practical solutions to problems in the healthcare environment, while always keeping the end users in mind.

Hans Kaspersetz, co-Founder and President of Arteric, comments:

“As Arteric grows, it’s essential for our teams to have the appropriate mix of skills and experience necessary to grow our business for the long term, and Jon certainly brings that mix.”

Jon has experience across an array of therapeutic categories, including cardiology, dermatology, endocrinology, infectious disease, psychiatry, and rheumatology. He says,

“I’m excited to join the team at Arteric. Because of my wealth of experience in digital solutions for so many therapeutic categories, I can help Arteric deliver top-quality work to our clients.”

Jon is from upstate New York, has a passion for travel, and lives by the motto “try anything once.”

About Arteric

Arteric is a digital agency for pharmaceutical and biotechnology brands. Arteric has leading-edge expertise in launching new drug brands and growing corporate brands. Arteric creates inspiring strategies and technologies that improve peoples’ lives.

Why Arteric Attended South by South West (SXSW), and Why You Should, Too

SXSW is an annual set of film, interactive media, music festivals and conferences that take place in mid-March in Austin, Texas. It sounds like great fun, and it is. So how can you persuade your manager to approve a trip like that? At Arteric, we decided that sending a team to SXSW made good business sense. Arteric team members would see new technologies and digital health advancements and network with prospective clients.

Yet after going to SXSW, we came up with even more reasons for going next year. Any company that creates software and content, or that designs and builds experiences would be smart to send a team to SXSW. The ROI is hard to quantify, but SXSW exposes individuals to real, practical uses of new technology. Seeing, hearing, and interacting with these technologies in person is inspirational. This first-hand experience is the only way to truly understand how these technologies can improve our lives.

Inspire Passion and Creativity, and Encourage Action

At Arteric, we are passionate about the potential of technology to improve health. Sending a team to SXSW encourages the passionate conversations to continue beyond each session. New ideas can be debated and discussed and new courses of action can be created.

During every meal we had at SXSW, the conversations were about new technologies and ideas we saw or heard about during the day. That is exactly what we want at Arteric. We want to foster creativity and curiosity to explore something new, not just for Arteric but for our clients. In the past, we had debated a lot about virtual reality and how applicable it can be for digital health; but after experiencing virtual reality at the Samsung exhibit, we came back to New Jersey with 3 Samsung Gear headsets.

Jon Fisher, our director of technology, trying out the new Samsung Gear VR headset at SXSW 2016.
Jon Fisher, our Director of Technology, trying out the new Samsung Gear VR headset at SXSW 2016.

Arteric sent several people to SXSW, so that we could cover a wider array of amazing presentations. Arteric team members attended sessions on new perspectives for recruiting, on designing for environments without a smart screen, and on data sharing from Google’s self-driving cars. We also saw the first-time demo of the Meta 2 AR headset.

Experience & Explore New Opportunities

Over 70,000 people register for SXSW, which makes it a prime venue for companies to demonstrate and sell new products. Roughly 300 vendors had booths at the SXSW convention center. This gave the Arteric team the opportunity to explore new software that could improve efficiencies, as well as seeing new technology in use, like this cool Grid Vrick that comes out of Korea. 

Yet SXSW is not confined to the convention center. All over Austin are pop-up locations that provide insight into future technologies. At the 2016 SXSW, we saw Google’s Tilt Brush, Samsung’s VR Experience, IBM’s Watson, and Krush’s Virtual Reality flight simulator.

Virtual Reality drawing. Demonstration of Tilt Brush software at Google Fiber in Austin, TX during SXSW 2016.
Virtual Reality drawing. Demonstration of Tilt Brush software at Google Fiber in Austin, TX during SXSW 2016.
President of Arteric interacting with IBM Watson at SXSW 2016.
Arteric President Hans Kaspersetz interacting with IBM’s Watson at SXSW 2016.

Team Bonding

There is no way to calculate the ROI for team bonding. But traveling together and spending downtime create a camaraderie that improves team performance in the office. It builds trust and encourages more open communication between team members.

Arteric-at-Texas-Pie-Company-for-PI-DayArteric-Team-Dinner

 

Arteric’s Coverage from SXSW 2016